How to Use Blogging As an Inbound Marketing Strategy

In the virtual/online space, effective content is one that provides applicable and valuable records to individuals along the continuum of Visitors--Leads--Customers. This is what Inbound advertising and marketing captures.

What then is Inbound advertising?

According to Hubspot Academy, Inbound advertising is the method of attracting clients thru applicable and helpful content which adds price to them. Online content material can be in form of video advertising and marketing, social media advertising or blogging.

Blogging is one of the commonest methods of online content material and can be used for all stages of Inbound advertising.

WHAT ARE THE STAGES OF INBOUND MARKETING?

The ranges of inbound marketing are:

· Attract

· Convert

· Close

· Delight

HOW TO IMPLEMENT INBOUND MARKETING USING BLOGGING

ATTRACT

Your aim is to use a blog put up to draw strangers for your internet site and rework them into your tourist on getting on your internet site. Your weblog publish have to contain applicable key phrases and records that solutions your traveller's questions, meet their wishes and provide insights into helping them reap their goals.

CONVERT

After attracting your internet site site visitors, you convert those traffic into leads using website electronic mail paperwork and chat messaging channels where your potentialities can publish their contacts together with e-mail address or smartphone range. This gives a communique channel to continuously provide relevant statistics, build rapport and credibility along with your potentialities.

CLOSE

This is the degree in which you exchange the leads into customers by using getting them to make a shopping for decision or to take a profitable action.

This is completed with the aid of the usage of automated e-mail sequences to ship your possibilities messages to be able to build credibility and to identify their issues and desires.

Subsequently, you may ship them particular records approximately the gain of your products and the way it will solve their issues. This is called PRESELLING. Preselling increases conversion fee and the percentages of making income.

NB- Prospects buy handiest from marketers they agree with consequently do not promote your merchandise to a prospect straight away you get their contact. Build rapport first and get to know them.

DELIGHT

This is whilst a patron has been thoroughly satisfied along with your product/service and will become a devoted client. Also, your clients might also even go the more mile to refer buddies and families to you.

HOW TO INCREASE BLOG POST ENGAGEMENTS, CONVERSIONS, AND SALES

Identify your client's character
You need to sincerely pick out your best customer's demographics, pursuits, wishes and goals. This lets you entice the right patron and growth your conversion price.
Consider your customer's journey level
The content of your blog publish should be decided with the aid of whether or not your customer has expertise about what your product/provider is or no longer. If your target reader has no information approximately your product/provider then you have to simplify your records and teach them till they are able to make a shopping for a selection.
Drive targeted traffic in your blog
Organic visitors strategies regularly do no longer attract traffic/possibilities that fit your consumer's persona.
In contrast, paid visitors permits you to goal the precise character of your best purchaser while putting in the ads marketing campaign. This approach increases your conversion fee and on line sales while well applied.